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For anyone with an idea and no time to waste on the wrong one

Find out this week whether your idea deserves your next 30 days.

Five kill gates, a score out of 25, one answer: GO, PARKED or KILLED — with the reason in writing and the one test that would change it. No opinion, no flattery, no pitch deck.

Run the five gates — freeNothing is saved until you ask for a verdict.

How it works

  1. 01

    Describe it plainly

    Five lines, one each: the idea, who has the problem, what they use today, what you could ship in 30 days, your unfair way to reach them.

  2. 02

    Five gates, one No kills

    Thirty seconds each. Harsher than your enthusiasm on purpose: no reachable buyers, no one paying for a worse version, nothing sellable in 30 days, you deliver every unit, you won't want it in 18 months.

  3. 03

    Score what you can prove

    Evidence of demand, time to first euro, price point, distribution edge, margin after fulfilment. Each level has a definition — pick the one you can defend.

  4. 04

    One answer, one test

    18 or more is GO, with this week's test and a number set in advance. 13 to 17 is PARKED, with the trigger that would revive it. Below that, or a No at a gate, is KILLED — and the reason stays on record so it cannot come back unchanged.

The three states

GO18 or more
A venture card and this week's test, with its number.
PARKED13 to 17
The one external event that would revive it, written down.
KILLEDA No at a gate, or under 13
The gate and the reason, so it cannot resurface in eight months feeling fresh.

After a GO

The workspace takes it to the first paying customer.

Eight stages, each ending in a decision: the customer problem, the market, willingness to pay, the offer, the smallest sellable thing, the page, the launch, the hand-off. One test a week, with the number fixed before it runs. At most three ventures live, and one of them gets the hours.

Run the five gates — free